MUMBAI: Agneepath has joined the Rs 100-crore club on the 11th day after its release.

The Republic Day release is the 10th film to touch this mark just days after hitting the silver screen. Salman Khan’s Bodyguard holds the record as its collections crossed Rs 100 crore within seven days of its release.

Trade analyst Taran Adarsh attributes the big collections to the brand behind the film. However, he added, “Ultimately, it boils down to the content. Another reason is the wide-release pattern. The print run of films today is between 2,000 and 3,000 screens, which helps bring such big numbers to the collection of the film.”

Another trade source said, “With the exception of Ready, most of the films in the Rs 100-crore club were released on a national holiday, followed by a 4-5 day weekend, whether it was Agneepath on Republic Day, Ra.One on Diwali, Bodyguard on Eid or Don 2 on Christmas.” The other films in the Rs 100-crore club are Ghajini, Ready, 3 Idiots, Singham, Golmaal 3 and Dabangg.

The Rs 100-crore club opened in 2008, with Ghajini and 3 Idiots doing similar business within nine days of release. 2010, however, saw only two films, Dabangg (10 days) and Golmaal 3 (14 days), touch the magic figure. 2011 turned out to be the golden period for all the big ticket films. Ready (15 days), Singham (7 weeks), Bodyguard (7 days), Ra.One (10 days) and Don 2 (15days) all joined the Rs 100-crore club in quick succession.

Trade pundits feel expansion of the market, which includes print counts, number of shows and the capacity of cinemas, along with higher ticket prices, contributes to the booty of the film. A trade source said, “No film can convincingly cross the Rs 100-crore without the support of the vast territories of B-town India. Renovation of single screens and the return of audiences of these cinemas too has helped in some cases.”

However, there is growing concern over the shelf life of films, with producers and distributors only looking at the collections in the first two weeks. Sunil Punjabi of Cinema said, “The first week to life ratio is growing. The repeat cinema viewing is only reducing. For the long-term survival of the box office, this ration has to be better.”

Mumbai: Agneepath has joined the Rs 100 cr club on the 11th day of its release. Salman Khan’s Bodyguard holds the record of touching the Rs 100 crore mark within seven days of its release.

The Republic day release is the 9th film to touch this mark within days of it hitting the silver screen. Trade analyst Taran Adarsh attributed the main reason for big collection to the brand behind the film. But added, Ultimately it boils down to the content of the film. But another reason is wide release pattern. Print run of films today is between 2000 to 3000 screen which helps bringing such big numbers to the collection of the film.” Another trade source said, With the exception of Ready most of the films in the 100 crore club were released on a national holiday followed by a 4 or 5 day weekend whether it is Agneepath on Republic Day, Ra One on Diwali, Bodyguard on Eid or Don 2 on Christmas.”

The 100 crore club opened in 2008 with Ghajni followed by 3 Idiots doing similar business in 9 days of its release. It was a slow start 2010 saw two films Dabangg(10 days) and Golmaal 3(14 days) touch the magic figure. But 2011 turned out to be a golden period for all the big ticket films. Ready (15 days), Singham ( 7 weeks), Bodyguard (7 days), Ra One ( 10days) and Don 2 (15days) joining the Rs 100 cr clubs within weeks of its release. Trade pundits feels the expansion of market which include print counts, number of shows and capacity of cinema along with higher ticket prices contributing to the booty of the film. A trade source said, Increase of business in small centres. No film can convincingly cross 100 crore barrier without support of the vast territories of b town india. Renovation of single screen and return of the audiences to these cinemas too has helped in some cases nearly 50 per cnet of the business of the film.”

But there is also a growing concern of shelf life of films with producers and distributors only looking at first two weeks collection of the film. Sunil Punjabi of Cinemax Cinema said, the 100 cr box office today brings smiles to our face in the film industry interestingly the first week to life ratio is growing The repeat cinema viewing is only reducing as the industry for the long term survival of the box office this ratio has to fair better.”

100 cr mark

3 idiots 9 days

Ra.One and Dabangg 10 days

Agneepath 11 days

Don 2 and Ready 15 days

Article source: http://timesofindia.indiatimes.com/city/mumbai/Another-Bollywood-film-joins-100cr-club/articleshow/11771616.cms

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